According to a survey conducted by Rakuten Insight in November 2023 in Japan, the leading reason to participate in holiday sales was that there were a lot of them during the holiday shopping season. While 67 percent of respondents named the abundance of bargain sales during the holiday season, only two percent were influenced by the increased shopping activities of other people.
Leading reasons to participate in holiday sales in Japan as of November 2023
Characteristic
Share of respondents
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respondents who did or planned to do holiday shopping; up to three answers allowed
Method of interview
Online survey
Supplementary notes
Original question: "What are the main reasons for you to shop during the holiday shopping period?"
Holiday shopping period includes Black Friday, 11.11., Christmas sales, New Year's sales, etc.
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Rakuten Insight. (December 4, 2023). Leading reasons to participate in holiday sales in Japan as of November 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1287312/japan-reason-participate-holiday-shopping-activity/
Rakuten Insight. "Leading reasons to participate in holiday sales in Japan as of November 2023." Chart. December 4, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1287312/japan-reason-participate-holiday-shopping-activity/
Rakuten Insight. (2023). Leading reasons to participate in holiday sales in Japan as of November 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1287312/japan-reason-participate-holiday-shopping-activity/
Rakuten Insight. "Leading Reasons to Participate in Holiday Sales in Japan as of November 2023." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1287312/japan-reason-participate-holiday-shopping-activity/
Rakuten Insight, Leading reasons to participate in holiday sales in Japan as of November 2023 Statista, https://www.statista.com/statistics/1287312/japan-reason-participate-holiday-shopping-activity/ (last visited July 22, 2024)
Leading reasons to participate in holiday sales in Japan as of November 2023 [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1287312/japan-reason-participate-holiday-shopping-activity/