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Amount of holiday shopping spending China 2023, by age group
Rakuten Insight in China in November 2023, around 61 percent of respondents aged between 35 and 44 years answered that they spent or planned to spend more than 10,000 yuan on their holiday shopping. In comparison, only three percent of respondents aged between 16 and 24 years old also planned on spending over 10,000 yuan on holiday purchases.
According to a survey conducted by