According to a survey conducted by Rakuten Insight in China in November 2023, around 61 percent of respondents aged between 35 and 44 years answered that they spent or planned to spend more than 10,000 yuan on their holiday shopping. In comparison, only three percent of respondents aged between 16 and 24 years old also planned on spending over 10,000 yuan on holiday purchases.
Most likely amount of money spent on holiday shopping in China as of November 2023, by age group
Shopping for holiday such as Black Friday, 11.11., Christmas sales, New year's sales etc.
Original question: "How much did you spend/are you planning to spend during the holiday shopping period?"
One yuan equals approximately 0.14 U.S. dollars or 0.13 euros (as of December 2023).
940 respondents aged between 16 and 24 years, 3,321 respondents aged between 25 and 34 years, 2,457 respondents aged between 35 and 44 years, 251 respondents aged between 45 and 54 years, 61 respondents aged 55 years and above.
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Rakuten Insight. (December 4, 2023). Most likely amount of money spent on holiday shopping in China as of November 2023, by age group [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1287308/china-holiday-shopping-spending-by-age/
Rakuten Insight. "Most likely amount of money spent on holiday shopping in China as of November 2023, by age group." Chart. December 4, 2023. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1287308/china-holiday-shopping-spending-by-age/
Rakuten Insight. (2023). Most likely amount of money spent on holiday shopping in China as of November 2023, by age group. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1287308/china-holiday-shopping-spending-by-age/
Rakuten Insight. "Most Likely Amount of Money Spent on Holiday Shopping in China as of November 2023, by Age Group." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1287308/china-holiday-shopping-spending-by-age/
Rakuten Insight, Most likely amount of money spent on holiday shopping in China as of November 2023, by age group Statista, https://www.statista.com/statistics/1287308/china-holiday-shopping-spending-by-age/ (last visited January 08, 2025)
Most likely amount of money spent on holiday shopping in China as of November 2023, by age group [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1287308/china-holiday-shopping-spending-by-age/
