According to a survey conducted by Rakuten Insight in November 2023 in Japan, a mix of online and brick-and-mortar shops was the most popular method to participate in holiday shopping activities, with 60 percent of respondents. The survey results revealed that respondents preferred in-store channels over online services.
Most popular method to do holiday shopping in Japan as of November 2023
respondents who did or planned to do holiday shopping
Method of interview
Online survey
Supplementary notes
Original question: "Where did you shop/are you planning to shop during the holiday shopping season?"
Holiday shopping period includes Black Friday, 11.11., Christmas sales, New Year's sales, etc.
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Rakuten Insight. (December 4, 2023). Most popular method to do holiday shopping in Japan as of November 2023 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1287300/japan-popular-holiday-shopping-method/
Rakuten Insight. "Most popular method to do holiday shopping in Japan as of November 2023." Chart. December 4, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1287300/japan-popular-holiday-shopping-method/
Rakuten Insight. (2023). Most popular method to do holiday shopping in Japan as of November 2023. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1287300/japan-popular-holiday-shopping-method/
Rakuten Insight. "Most Popular Method to Do Holiday Shopping in Japan as of November 2023." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1287300/japan-popular-holiday-shopping-method/
Rakuten Insight, Most popular method to do holiday shopping in Japan as of November 2023 Statista, https://www.statista.com/statistics/1287300/japan-popular-holiday-shopping-method/ (last visited November 23, 2024)
Most popular method to do holiday shopping in Japan as of November 2023 [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1287300/japan-popular-holiday-shopping-method/
