According to a survey conducted by Rakuten Insight in November 2023 in Japan, the majority of respondents stated that they spent or were planning to spend more money on holiday shopping activities compared to the previous year. In contrast, 39 percent spent or planned to spend less.
Change in expenditure on holiday sales season compared to the previous year in Japan as of November 2023
respondents who did or planned to do holiday shopping
Method of interview
Online survey
Supplementary notes
Original question: "Are you planning to/did you spend more or less during this period compared to last year?"
Holiday shopping period includes Black Friday, 11.11., Christmas sales, New Year's sales, etc.
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Rakuten Insight. (December 4, 2023). Change in expenditure on holiday sales season compared to the previous year in Japan as of November 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1287292/japan-holiday-shopping-expenditure-change-previous-year/
Rakuten Insight. "Change in expenditure on holiday sales season compared to the previous year in Japan as of November 2023." Chart. December 4, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1287292/japan-holiday-shopping-expenditure-change-previous-year/
Rakuten Insight. (2023). Change in expenditure on holiday sales season compared to the previous year in Japan as of November 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1287292/japan-holiday-shopping-expenditure-change-previous-year/
Rakuten Insight. "Change in Expenditure on Holiday Sales Season Compared to The Previous Year in Japan as of November 2023." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1287292/japan-holiday-shopping-expenditure-change-previous-year/
Rakuten Insight, Change in expenditure on holiday sales season compared to the previous year in Japan as of November 2023 Statista, https://www.statista.com/statistics/1287292/japan-holiday-shopping-expenditure-change-previous-year/ (last visited December 22, 2024)
Change in expenditure on holiday sales season compared to the previous year in Japan as of November 2023 [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1287292/japan-holiday-shopping-expenditure-change-previous-year/
