Amount of holiday shopping expenditure China 2023

Published by
Xin Ou,
Mar 1, 2024
According to a survey conducted by Rakuten Insight in China in November 2023 on consumer holiday shopping behavior, around five percent of respondents who planned to go holiday shopping answered that they spent or were willing to spend not more than 500 yuan. About 40 percent of respondents stated that they were planning on spending more than 10,000 yuan.

Most likely amount of money spent on holiday shopping in China as of November 2023

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Release date

December 2023

Region

China

Survey time period

November 9 to 30, 2023

Number of respondents

7,030 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Shopping for holiday such as Black Friday, 11.11., Christmas sales, New year's sales etc.

Original question: "How much did you spend/are you planning to spend during the holiday shopping period?"

One yuan equals approximately 0.14 U.S. dollars or 0.13 euros (as of December 2023).

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