YouTube app user engagement in selected markets 2023
In 2023, users worldwide spent approximately 28 hours using the YouTube mobile app per month. Users in South Korea spent an average of approximately 45 hours and 49 minutes engaging with video content on the YouTube app, while users in Switzerland spent less than 10 hours monthly on the app. In the United States, each user spent approximately 25.56 hours on the mobile app of the popular social video platform in 2023.