Popular items when holiday shopping China 2023, by age

Published by
Xin Ou,
Mar 1, 2024
According to a survey conducted by Rakuten Insight in China in November 2023, apparel and footwear were the most popular items when going holiday shopping across all age groups. In particular, respondents between 35 and 44 years old shopped for this most often, with 890 percent of respondents answering that way.

Most popular items when going holiday shopping in China as of November 2023, by age group

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Release date

December 2023

Region

China

Survey time period

November 9 to 30, 2023

Number of respondents

7,031 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Shopping for holiday such as Black Friday, 11.11., Christmas sales, New year's sales etc.

Multiple answer were possible.

Original question: "What items are you planning to buy/did you buy during the holiday shopping period?"

940 respondents aged between 16 and 24 years, 3,322 respondents aged between 25 and 34 years, 2,457 respondents aged between 35 and 44 years, 251 respondents aged between 45 and 54 years, 61 respondents aged 55 years and above.

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