According to a survey conducted by Rakuten Insight in November 2023 in Japan, the majority of respondents spent or planned to spend up to ten thousand Japanese yen on holiday shopping. Holiday shopping periods in Japan cover a range holidays such as Golden Week and New Year, during which employees are often rewarded with bonus payments by their employers.
Average planned expenditure on holiday sales in Japan as of November 2023
Characteristic
Share of respondents
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respondents who did or planned to do holiday shopping
Method of interview
Online survey
Supplementary notes
Original question: 'How much did you spend/are you planning to spend during the holiday shopping period?'
Holiday shopping period includes Black Friday, 11.11., Christmas sales, New Year's sales, etc.
Figures may not add up to 100 percent due to rounding by the source.
100 Japanese yen equal 0.67 U.S. dollars or 0.62 euros as of December 2023.
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Rakuten Insight. (December 4, 2023). Average planned expenditure on holiday sales in Japan as of November 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1287247/japan-holiday-shopping-expenditure-plan/
Rakuten Insight. "Average planned expenditure on holiday sales in Japan as of November 2023." Chart. December 4, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1287247/japan-holiday-shopping-expenditure-plan/
Rakuten Insight. (2023). Average planned expenditure on holiday sales in Japan as of November 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1287247/japan-holiday-shopping-expenditure-plan/
Rakuten Insight. "Average Planned Expenditure on Holiday Sales in Japan as of November 2023." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1287247/japan-holiday-shopping-expenditure-plan/
Rakuten Insight, Average planned expenditure on holiday sales in Japan as of November 2023 Statista, https://www.statista.com/statistics/1287247/japan-holiday-shopping-expenditure-plan/ (last visited August 25, 2024)
Average planned expenditure on holiday sales in Japan as of November 2023 [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1287247/japan-holiday-shopping-expenditure-plan/