Popular holiday shopping product categories in Japan 2023

Published by C. Diep, Dec 6, 2023
Apparel and footwear were the most popular products purchased during holiday sales in Japan as revealed in a survey conducted by Rakuten Insight in November 2023. While 39 percent of respondents stated that they purchased or planned to purchase fashion items during the holiday shopping period, only seven percent were interested in furniture and home improvement.

Most popular product categories bought during holiday sales in Japan as of November 2023

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Release date

December 2023

Region

Japan

Survey time period

November 9 to 30, 2023

Number of respondents

254 respondents

Age group

16 years and older

Special properties

respondents who did or planned to do holiday shopping; multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "What items are you planning to buy/did you buy during the holiday shopping period?"
Holiday shopping period includes Black Friday, 11.11., Christmas sales, New Year's sales, etc.

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Topics

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