Apparel and footwear were the most popular products purchased during holiday sales in Japan as revealed in a survey conducted by Rakuten Insight in November 2023. While 39 percent of respondents stated that they purchased or planned to purchase fashion items during the holiday shopping period, only seven percent were interested in furniture and home improvement.
Most popular product categories bought during holiday sales in Japan as of November 2023
Characteristic
Share of respondents
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respondents who did or planned to do holiday shopping; multiple answers allowed
Method of interview
Online survey
Supplementary notes
Original question: "What items are you planning to buy/did you buy during the holiday shopping period?"
Holiday shopping period includes Black Friday, 11.11., Christmas sales, New Year's sales, etc.
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Rakuten Insight. (December 4, 2023). Most popular product categories bought during holiday sales in Japan as of November 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1287238/japan-popular-product-category-holiday-shopping/
Rakuten Insight. "Most popular product categories bought during holiday sales in Japan as of November 2023." Chart. December 4, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1287238/japan-popular-product-category-holiday-shopping/
Rakuten Insight. (2023). Most popular product categories bought during holiday sales in Japan as of November 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1287238/japan-popular-product-category-holiday-shopping/
Rakuten Insight. "Most Popular Product Categories Bought during Holiday Sales in Japan as of November 2023." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1287238/japan-popular-product-category-holiday-shopping/
Rakuten Insight, Most popular product categories bought during holiday sales in Japan as of November 2023 Statista, https://www.statista.com/statistics/1287238/japan-popular-product-category-holiday-shopping/ (last visited September 01, 2024)
Most popular product categories bought during holiday sales in Japan as of November 2023 [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1287238/japan-popular-product-category-holiday-shopping/