Popular items when holiday shopping China 2023, by gender

Published by
Xin Ou,
Mar 1, 2024
According to a survey conducted by Rakuten Insight in China in November 2023, around 88 percent of female respondents stated that they bought apparel and footwear when holiday shopping. Following were cosmetics and beauty products with approximately 86 percent of women in that survey answering that way. While apparel and footwear was the most popular category among men as well, the following were consumer electronics instead of cosmetics.

Most popular items when going holiday shopping in China as of November 2023, by gender

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Release date

December 2023

Region

China

Survey time period

November 9 to 30, 2023

Number of respondents

7,031 respondents

Age group

16 years and older

Special properties

among 5,103 female and 1,928 male respondents

Method of interview

Online survey

Supplementary notes

Shopping for holiday such as Black Friday, 11.11., Christmas sales, New year's sales etc.

Multiple answers were possible.

Original question: "What items are you planning to buy/did you buy during the holiday shopping period?"

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