According to a survey conducted by Rakuten Insight in China in November 2023, around 96 percent of female respondents were planning to or had already done some holiday shopping, while only two percent of the female respondents did not participate in any holiday sales events. In comparison, around four percent of Chinese men in the same survey stated they did not participate in holiday shopping.
Share of consumers participating in holiday shopping in China as of November 2023, by gender
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Rakuten Insight. (December 4, 2023). Share of consumers participating in holiday shopping in China as of November 2023, by gender [Graph]. In Statista. Retrieved January 07, 2025, from https://www.statista.com/statistics/1287216/china-share-of-holiday-shoppers-by-gender/
Rakuten Insight. "Share of consumers participating in holiday shopping in China as of November 2023, by gender." Chart. December 4, 2023. Statista. Accessed January 07, 2025. https://www.statista.com/statistics/1287216/china-share-of-holiday-shoppers-by-gender/
Rakuten Insight. (2023). Share of consumers participating in holiday shopping in China as of November 2023, by gender. Statista. Statista Inc.. Accessed: January 07, 2025. https://www.statista.com/statistics/1287216/china-share-of-holiday-shoppers-by-gender/
Rakuten Insight. "Share of Consumers Participating in Holiday Shopping in China as of November 2023, by Gender." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1287216/china-share-of-holiday-shoppers-by-gender/
Rakuten Insight, Share of consumers participating in holiday shopping in China as of November 2023, by gender Statista, https://www.statista.com/statistics/1287216/china-share-of-holiday-shoppers-by-gender/ (last visited January 07, 2025)
Share of consumers participating in holiday shopping in China as of November 2023, by gender [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1287216/china-share-of-holiday-shoppers-by-gender/
