Consumers in Japan were divided on the topic of whether they will participate in holiday shopping activities as revealed in a survey conducted by Rakuten Insight in November 2023. While 28 percent of respondents did or planned to do holiday shopping, 43 percent of surveyed consumers were still undecided about going to bargain sales.
Share of consumers doing holiday shopping in Japan as of November 2023
Original question: "Are you planning to/did you shop during the holiday sales? (Black Friday, 11.11., Christmas sales, New Year's sales, etc."
Figures may not add up to 100 percent due to rounding by the source.
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Rakuten Insight. (December 4, 2023). Share of consumers doing holiday shopping in Japan as of November 2023 [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1287191/japan-holiday-shopping-participation-rate/
Rakuten Insight. "Share of consumers doing holiday shopping in Japan as of November 2023." Chart. December 4, 2023. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1287191/japan-holiday-shopping-participation-rate/
Rakuten Insight. (2023). Share of consumers doing holiday shopping in Japan as of November 2023. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1287191/japan-holiday-shopping-participation-rate/
Rakuten Insight. "Share of Consumers Doing Holiday Shopping in Japan as of November 2023." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1287191/japan-holiday-shopping-participation-rate/
Rakuten Insight, Share of consumers doing holiday shopping in Japan as of November 2023 Statista, https://www.statista.com/statistics/1287191/japan-holiday-shopping-participation-rate/ (last visited December 24, 2024)
Share of consumers doing holiday shopping in Japan as of November 2023 [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1287191/japan-holiday-shopping-participation-rate/
