Consumers in Japan were divided on the topic of whether they will participate in holiday shopping activities as revealed in a survey conducted by Rakuten Insight in November 2023. While 28 percent of respondents did or planned to do holiday shopping, 43 percent of surveyed consumers were still undecided about going to bargain sales.
Share of consumers doing holiday shopping in Japan as of November 2023
Characteristic
Share of respondents
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Original question: "Are you planning to/did you shop during the holiday sales? (Black Friday, 11.11., Christmas sales, New Year's sales, etc."
Figures may not add up to 100 percent due to rounding by the source.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (December 4, 2023). Share of consumers doing holiday shopping in Japan as of November 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1287191/japan-holiday-shopping-participation-rate/
Rakuten Insight. "Share of consumers doing holiday shopping in Japan as of November 2023." Chart. December 4, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1287191/japan-holiday-shopping-participation-rate/
Rakuten Insight. (2023). Share of consumers doing holiday shopping in Japan as of November 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1287191/japan-holiday-shopping-participation-rate/
Rakuten Insight. "Share of Consumers Doing Holiday Shopping in Japan as of November 2023." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1287191/japan-holiday-shopping-participation-rate/
Rakuten Insight, Share of consumers doing holiday shopping in Japan as of November 2023 Statista, https://www.statista.com/statistics/1287191/japan-holiday-shopping-participation-rate/ (last visited July 22, 2024)
Share of consumers doing holiday shopping in Japan as of November 2023 [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1287191/japan-holiday-shopping-participation-rate/
