Entertainment brands with highest awareness among boys aged 0-2 in the U.S. 2023

Published by
Julia Faria,
Sep 5, 2024

During an October 2023 survey among parents of boys aged zero to two in the United States, Mickey Mouse was the entertainment brand with the highest awareness level among boys in that age group, named by 86 percent of respondents. Monsters, Inc. ranked second with 77 percent, closely followed by Mickey Mouse Clubhouse with 76 percent.

Entertainment brands with highest awareness level among boys aged 0 to 2 in the United States in October 2023

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Release date

April 2024

Region

United States

Survey time period

October 2023

Number of respondents

6,240*

Age group

0-2 years

Method of interview

Online survey

Supplementary notes

*The source surveyed 6,240 respondents aged 0 to 25 (with parents answering for infants and preschoolers on behalf of each nominated child) in two samples. There were 3,760 interviewees in the first sample and 2,480 in the second. A separate number for each age group was not provided.

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