According to a survey conducted by Rakuten Insight in China in November 2023, an overwhelming majority of 94 percent of respondents said they had participated or planned to participate in holiday shopping. Roughly four percent of respondents were not sure at the time of the survey if they were going to do holiday shopping.
Share of consumers participating in holiday shopping in China as of November 2023
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Rakuten Insight. (December 4, 2023). Share of consumers participating in holiday shopping in China as of November 2023 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1287143/china-share-of-holiday-shoppers/
Rakuten Insight. "Share of consumers participating in holiday shopping in China as of November 2023." Chart. December 4, 2023. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1287143/china-share-of-holiday-shoppers/
Rakuten Insight. (2023). Share of consumers participating in holiday shopping in China as of November 2023. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1287143/china-share-of-holiday-shoppers/
Rakuten Insight. "Share of Consumers Participating in Holiday Shopping in China as of November 2023." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1287143/china-share-of-holiday-shoppers/
Rakuten Insight, Share of consumers participating in holiday shopping in China as of November 2023 Statista, https://www.statista.com/statistics/1287143/china-share-of-holiday-shoppers/ (last visited January 08, 2025)
Share of consumers participating in holiday shopping in China as of November 2023 [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1287143/china-share-of-holiday-shoppers/
