As of July 2024, 12.1 percent of the YouTube global audience was composed of male users aged between 25 and 34 years, as well as around 9.4 percent of female users of the same age. Male users aged between 35 and 44 years on the platform accounted for 9.8 percent of the total, while women of the same age using YouTube had an audience share of 8.1 percent in the examined period.
YouTube’s global popularity
The number of monthly active users on YouTube reached almost 2.5 billion in April 2024, making it the second most popular social network on the internet. The platform's popularity spans all over the world, with India and the United States having the largest YouTube audiences. As of April 2024, the audience of YouTube in India was around 476 million, while the United States recorded a YouTube audience of around 238 million users.
YouTube’s digital revenues
One of YouTube's leading monetization methods include advertising, with the company generating around 8.09 billion U.S. dollars in the first quarter of 2024. Additionally, the platform generated over 28 million dollars in the United States through in-app purchases, as well as over 19.2 million U.S. dollars in revenues from mobile app users in Japan.
Distribution of YouTube users worldwide as of July 2024, by age group and gender
According to the source: "percentages reflect share of total audiences regardless of age, so values will not sum to 100 percent. Data are not available for all locations, figures based on available location only.
Always according to the source: "Google advertising resources only publishes gender data "male" or "female".
Audience figures may not represent unique individuals, or match the active user base.
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We Are Social, & DataReportal, & Meltwater. (July 31, 2024). Distribution of YouTube users worldwide as of July 2024, by age group and gender [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1287137/youtube-global-users-age-gender-distribution/
We Are Social, und DataReportal, und Meltwater. "Distribution of YouTube users worldwide as of July 2024, by age group and gender." Chart. July 31, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1287137/youtube-global-users-age-gender-distribution/
We Are Social, DataReportal, Meltwater. (2024). Distribution of YouTube users worldwide as of July 2024, by age group and gender. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1287137/youtube-global-users-age-gender-distribution/
We Are Social, and DataReportal, and Meltwater. "Distribution of Youtube Users Worldwide as of July 2024, by Age Group and Gender." Statista, Statista Inc., 31 Jul 2024, https://www.statista.com/statistics/1287137/youtube-global-users-age-gender-distribution/
We Are Social & DataReportal & Meltwater, Distribution of YouTube users worldwide as of July 2024, by age group and gender Statista, https://www.statista.com/statistics/1287137/youtube-global-users-age-gender-distribution/ (last visited November 21, 2024)
Distribution of YouTube users worldwide as of July 2024, by age group and gender [Graph], We Are Social, & DataReportal, & Meltwater, July 31, 2024. [Online]. Available: https://www.statista.com/statistics/1287137/youtube-global-users-age-gender-distribution/
