Time spent on selected video platforms per day UK 2021

Published by
Julia Stoll,
Aug 29, 2023
In October 2021, users in the United Kingdom spent approximately 70 minutes per day per device watching content on the popular social video app YouTube. Netflix also reported high engagement levels, with users in the country spending more than 43 minutes per day streaming video content on Netflix. Amazon Prime Video engaged users for approximately 23 minutes per day, BBC iPlayer engaged UK users for roughly 17 minutes daily.

Daily time spent on selected online video and streaming platforms in the United Kingdom in October 2021 (in minutes)

CharacteristicTime spent in minutes per device and day
YouTube 70.3
Netflix 43.5
Amazon Prime Video 22.7
BBC iPlayer 17
All 4 3.1
Showing entries 1 to 5 (5 entries in total)
Created with Highcharts 7.2.2Time spent in minutes per device and day70.370.343.543.522.722.717173.13.1YouTubeNetflixAmazon Prime VideoBBC iPlayerAll 4
01020304050607080

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Source

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Release date

November 2021

Region

United Kingdom

Survey time period

October 4 to 31, 2021

Special properties

time spent per device used

Supplementary notes

According to the source: "Source: Based on UK smart TV data feeds processed by Comscore that cover major content providers. Linear data includes both real-time and time-shifted viewing."

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