In October 2021, users in the United Kingdom spent approximately 70 minutes per day per device watching content on the popular social video app YouTube. Netflix also reported high engagement levels, with users in the country spending more than 43 minutes per day streaming video content on Netflix. Amazon Prime Video engaged users for approximately 23 minutes per day, BBC iPlayer engaged UK users for roughly 17 minutes daily.
Daily time spent on selected online video and streaming platforms in the United Kingdom in October 2021
(in minutes)
According to the source: "Source: Based on UK smart TV data feeds processed by Comscore that cover major content providers. Linear data includes both real-time and time-shifted viewing."
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comScore. (November 18, 2021). Daily time spent on selected online video and streaming platforms in the United Kingdom in October 2021 (in minutes) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1287023/daily-time-spent-video-platforms-uk/
comScore. "Daily time spent on selected online video and streaming platforms in the United Kingdom in October 2021 (in minutes)." Chart. November 18, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1287023/daily-time-spent-video-platforms-uk/
comScore. (2021). Daily time spent on selected online video and streaming platforms in the United Kingdom in October 2021 (in minutes). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1287023/daily-time-spent-video-platforms-uk/
comScore. "Daily Time Spent on Selected Online Video and Streaming Platforms in The United Kingdom in October 2021 (in Minutes)." Statista, Statista Inc., 18 Nov 2021, https://www.statista.com/statistics/1287023/daily-time-spent-video-platforms-uk/
comScore, Daily time spent on selected online video and streaming platforms in the United Kingdom in October 2021 (in minutes) Statista, https://www.statista.com/statistics/1287023/daily-time-spent-video-platforms-uk/ (last visited December 22, 2024)
Daily time spent on selected online video and streaming platforms in the United Kingdom in October 2021 (in minutes) [Graph], comScore, November 18, 2021. [Online]. Available: https://www.statista.com/statistics/1287023/daily-time-spent-video-platforms-uk/
