Share of time spent online in selected European markets 2020-2021, by category

In 2021, users in five of the most important markets in the European regions spent 26 percent of their time on the internet engaging with social media platforms and content. This represented a small decrease from the previous year, when users spent 28 percent of their online time on social media. In the most recently measured year, users in France, Germany, Italy, Spain, and the United Kingdom spent 22 percent of their time online on entertainment platforms. Additionally, visiting online services providers took a share of 13 percent of the total time users in these markets spent on the internet.