Leading reasons to shop during the holiday period in Singapore 2023

Published by
R. Hirschmann,
May 29, 2024
According to a survey on shopping behavior conducted by Rakuten Insight in Singapore, 74 percent of respondents stated that the many sales were the main reason for them to shop during the holiday season. In contrast, six percent of respondents stated that they were tempted to shop during this period because everyone was shopping during that time too.

Leading reasons to shop during the holiday period among Singaporeans as of November 2023

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Release date

December 2023

Region

Singapore

Survey time period

November 9 to 30, 2023

Number of respondents

4,596 respondents

Age group

16 years and older

Method of interview

Online panel

Supplementary notes

Survey question: "What are the main reasons for you to shop during the holiday shopping period? (choose up to three answers)"

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Online shopping behavior in the United StatesHoliday season e-commerce in the United StatesFashion e-commerce in the United StatesE-commerce returns in the United StatesOnline shopping behavior in Canada
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