According to a survey on shopping behavior conducted by Rakuten Insight in Malaysia, 85 percent of respondents stated that the numerous sales were the main reason for them to shop during the holiday season. In comparison, seven percent of respondents stated that they were tempted to shop during this period because everyone was shopping that time as well.
Leading reasons to shop during the holiday period among Malaysians as of November 2023
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Share of respondents
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Rakuten Insight. (December 4, 2023). Leading reasons to shop during the holiday period among Malaysians as of November 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1286956/malaysia-main-reasons-to-shop-during-holidays/
Rakuten Insight. "Leading reasons to shop during the holiday period among Malaysians as of November 2023." Chart. December 4, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1286956/malaysia-main-reasons-to-shop-during-holidays/
Rakuten Insight. (2023). Leading reasons to shop during the holiday period among Malaysians as of November 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1286956/malaysia-main-reasons-to-shop-during-holidays/
Rakuten Insight. "Leading Reasons to Shop during The Holiday Period among Malaysians as of November 2023." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1286956/malaysia-main-reasons-to-shop-during-holidays/
Rakuten Insight, Leading reasons to shop during the holiday period among Malaysians as of November 2023 Statista, https://www.statista.com/statistics/1286956/malaysia-main-reasons-to-shop-during-holidays/ (last visited August 24, 2024)
Leading reasons to shop during the holiday period among Malaysians as of November 2023 [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1286956/malaysia-main-reasons-to-shop-during-holidays/