According to a survey carried out in Italy in 2021, over 84 percent of online shoppers purchased accessories online, with almost six out of ten respondents still buying through a website. In turn, only 15.7 percent of surveyed Italian people bought accessories in stores. The highest usage rate of mobile apps was reported for shoppers of clothing items (26.2 percent).
Share of apparel shoppers in Italy in 2021, by channel and product category
To the question: 'In che modo hai fatto il tuo ultimo acquisto di '?
The survey refers to the latest purchase.
The source does not specify the date and methodology of the survey.
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Consorzio Netcomm. (September 23, 2021). Share of apparel shoppers in Italy in 2021, by channel and product category [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1286937/apparel-purchase-channels-by-category-italy/
Consorzio Netcomm. "Share of apparel shoppers in Italy in 2021, by channel and product category." Chart. September 23, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1286937/apparel-purchase-channels-by-category-italy/
Consorzio Netcomm. (2021). Share of apparel shoppers in Italy in 2021, by channel and product category. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1286937/apparel-purchase-channels-by-category-italy/
Consorzio Netcomm. "Share of Apparel Shoppers in Italy in 2021, by Channel and Product Category." Statista, Statista Inc., 23 Sep 2021, https://www.statista.com/statistics/1286937/apparel-purchase-channels-by-category-italy/
Consorzio Netcomm, Share of apparel shoppers in Italy in 2021, by channel and product category Statista, https://www.statista.com/statistics/1286937/apparel-purchase-channels-by-category-italy/ (last visited January 08, 2025)
Share of apparel shoppers in Italy in 2021, by channel and product category [Graph], Consorzio Netcomm, September 23, 2021. [Online]. Available: https://www.statista.com/statistics/1286937/apparel-purchase-channels-by-category-italy/
