During a July 2023 survey among B2B marketers worldwide, 69 percent of respondents projected they would invest in video content marketing in 2024. Events - digital and in-person - were cited as an area of investment by respectively 21 and 47 percent of respondents.
Leading content marketing areas of investment for business-to-business (B2B) marketers worldwide in 2024
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Content Marketing Institute. (October 18, 2023). Leading content marketing areas of investment for business-to-business (B2B) marketers worldwide in 2024 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1286879/content-marketing-areas-investment-b2b-marketers/?locale=en
Content Marketing Institute. "Leading content marketing areas of investment for business-to-business (B2B) marketers worldwide in 2024." Chart. October 18, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1286879/content-marketing-areas-investment-b2b-marketers/?locale=en
Content Marketing Institute. (2023). Leading content marketing areas of investment for business-to-business (B2B) marketers worldwide in 2024. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1286879/content-marketing-areas-investment-b2b-marketers/?locale=en
Content Marketing Institute. "Leading Content Marketing Areas of Investment for Business-to-business (B2b) Marketers Worldwide in 2024." Statista, Statista Inc., 18 Oct 2023, https://www.statista.com/statistics/1286879/content-marketing-areas-investment-b2b-marketers/?locale=en
Content Marketing Institute, Leading content marketing areas of investment for business-to-business (B2B) marketers worldwide in 2024 Statista, https://www.statista.com/statistics/1286879/content-marketing-areas-investment-b2b-marketers/?locale=en (last visited December 19, 2024)
Leading content marketing areas of investment for business-to-business (B2B) marketers worldwide in 2024 [Graph], Content Marketing Institute, October 18, 2023. [Online]. Available: https://www.statista.com/statistics/1286879/content-marketing-areas-investment-b2b-marketers/?locale=en
