Shopping plans during holiday sales in Malaysia 2023

Published by
Amanda Siddharta,
Dec 6, 2023
According to a survey on shopping behavior conducted by Rakuten Insight in Malaysia, 71 percent of respondents stated that they were planning to shop during the holiday sales of the year. In comparison, 13 percent stated that were not planning to shop during the holiday sales.

Share of people who planned to shop during the holiday sales in Malaysia as of November 2023

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Release date

December 2023

Region

Malaysia

Survey time period

November 9 to 30, 2023

Number of respondents

11,791 respondents

Age group

16 years and older

Method of interview

Online panel

Supplementary notes

Survey question: " Are you planning to/ did you shop during the holiday sales? (Black Friday, 11.11, Christmas sales, New year's sales, etc)."

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