Holiday shopping channels preference Philippines 2023

Published by
Christy Balita,
Dec 5, 2023
According to a survey conducted by Rakuten Insight in November 2023, 72 percent of respondents in the Philippines stated that they planned to or had already shopped in both online and in physical stores during the holiday shopping period. Meanwhile, 15 percent preferred to do their holiday shopping exclusively online.

Preferred shopping channels for holiday shopping in the Philippines as of November 2023

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Release date

December 2023

Region

Philippines

Survey time period

November 8 to 30, 2023

Number of respondents

8,463 respondents

Age group

16 years and older

Special properties

among those who participated or intended to participate in holiday shopping

Method of interview

Online survey

Supplementary notes

Original question: "Where did you shop/are you planning to shop during the holiday shopping season?"

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Shopping channel preference

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