Popular items among holiday shoppers Philippines 2023

Published by
Christy Balita,
Dec 5, 2023
According to a survey conducted by Rakuten Insight in November 2023, 67 percent of respondents in the Philippines stated that they intended to or had already purchased apparel and footwear during the holiday sales. Consumer electronics such as smartphones and laptops were also popular among Filipino respondents.

Most popular items to buy among consumers during holiday shopping period in the Philippines as of November 2023

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Release date

December 2023

Region

Philippines

Survey time period

November 9 to 30, 2023

Number of respondents

8,467 respondents

Age group

16 years and older

Special properties

among those who participated or intended to participate in holiday shopping

Method of interview

Online survey

Supplementary notes

Original question: "What items are you planning to buy/did you buy during the holiday shopping period?"

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Overview

4

Sales events

8

Shopping channel preference

4

Spending behavior

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Shopping behavior

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