Share of people doing holiday shopping Philippines 2023

Published by
Christy Balita,
Dec 5, 2023
According to a survey conducted by Rakuten Insight in November 2023, approximately 76 percent of respondents in the Philippines stated that they shopped or intended to shop during the holiday sales. In comparison, around 14 percent of respondents indicated that they had not done so this year.

Share of consumers participating in holiday shopping in the Philippines as of November 2023

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Release date

December 2023

Region

Philippines

Survey time period

November 9 to 30, 2023

Number of respondents

11,118 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Are you planning to/ did you shop during the holiday sales? (Black Friday, 11.11, Christmas sales, New year's sales, etc.)"

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