Leading areas of interest for B2B content marketers worldwide 2022

Published by
Valentina Dencheva,
May 30, 2023
During a July 2021 survey among B2B marketers worldwide, 62 percent of respondents said changes to search engine optimization (SEO) and search algorithms were areas that would be most important between 2021 and 2022. Data management and analytics were cited as most important area by 50 percent of respondents, while 44 percent cited content marketing as a revenue center.

Most important content marketing areas for B2B marketers worldwide in 2022

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Release date

October 2021

Region

Worldwide

Survey time period

July 2021

Number of respondents

810 respondents

Special properties

among B2B marketers

Supplementary notes

78 percent of survey respondents based in North America, 12 percent in Europe, seven percent in Asia, one percent in Africa, one percent in South America, one percent in Australia.

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Statistics on " Content marketing worldwide "

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Other statistics that may interest you Content marketing worldwide

Overview

6

Budgets

4

Goals

3

Tactics

7

Metrics

4

Effectiveness

6

Employment

3

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Topics

Content marketingAdvertising in the United StatesSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. Video advertising and marketing worldwide
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