Supermarket sales share of zongzi during Dragon Boat Festival in China 2019, by brand

Published by
Xin Ou,
Feb 23, 2024
In 2019, Wufangzhai was the most popular zongzi brand during the Dragon Boat Festival in China, accounting for around 30 percent of the total zongzi sales in supermarkets in China. The leading three zongzi manufacturers took up more than two-thirds of China's zongzi market.

Market share of leading zongzi manufacturers based on supermarket sales during Dragon Boat Festival in China in 2019

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Release date

June 2021

Region

China

Survey time period

2019

Supplementary notes

Zongzi, also known as Chinese rice dumplings, is a traditional Chinese food, which is often enjoyed during the Dragon Boat Festival.

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