Most popular flavors of rice dumplings in China 2020

Published by
Xin Ou,
Feb 23, 2024
According to a survey in 2020, savory is the most popular flavor among Chinese consumers when it comes to zongzi, with around 36 percent of respondents agreeing. In comparison, about 34.6 percent of respondents said sweet zongzi was their favorite. Meanwhile, about five percent of surveyed consumers eat neither of them.

Leading flavors of Chinese rice dumplings (zongzi) among consumers in China as of 2020

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Release date

June 2020

Region

China

Survey time period

2020

Number of respondents

1,008 respondents

Method of interview

Online survey

Supplementary notes

Zongzi, also known as Chinese rice dumplings, is a traditional Chinese food, which is often enjoyed during the Dragon Boat Festival.

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