According to a 2023 survey on shopping behavior conducted by Rakuten Insight in Vietnam, over 80 percent of respondents stated that their reason for holiday shopping was that there were plenty of sales going on during that time. Meanwhile, about 31 percent of them shopped during such time because that was the time when they had more money to spend.
Main reasons to do holiday shopping in Vietnam as of November 2023
Characteristic
Share of respondents
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Rakuten Insight. (December 4, 2023). Main reasons to do holiday shopping in Vietnam as of November 2023 [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1286697/vietnam-reasons-to-do-holiday-shopping/
Rakuten Insight. "Main reasons to do holiday shopping in Vietnam as of November 2023." Chart. December 4, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1286697/vietnam-reasons-to-do-holiday-shopping/
Rakuten Insight. (2023). Main reasons to do holiday shopping in Vietnam as of November 2023. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1286697/vietnam-reasons-to-do-holiday-shopping/
Rakuten Insight. "Main Reasons to Do Holiday Shopping in Vietnam as of November 2023." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1286697/vietnam-reasons-to-do-holiday-shopping/
Rakuten Insight, Main reasons to do holiday shopping in Vietnam as of November 2023 Statista, https://www.statista.com/statistics/1286697/vietnam-reasons-to-do-holiday-shopping/ (last visited July 03, 2024)
Main reasons to do holiday shopping in Vietnam as of November 2023 [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1286697/vietnam-reasons-to-do-holiday-shopping/