Reasons for doing holiday shopping Vietnam 2023

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
According to a 2023 survey on shopping behavior conducted by Rakuten Insight in Vietnam, over 80 percent of respondents stated that their reason for holiday shopping was that there were plenty of sales going on during that time. Meanwhile, about 31 percent of them shopped during such time because that was the time when they had more money to spend.

Main reasons to do holiday shopping in Vietnam as of November 2023

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Release date

December 2023

Region

Vietnam

Survey time period

November 9 to 30, 2023

Number of respondents

3,834 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "What are the main reasons for you to shop during the holiday shopping period? (choose up to three answers)"

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