Leading mooncake manufacturers in China 2020, by distribution channel

Published by
Xin Ou,
Feb 23, 2024
In 2020, Daoxiangcun (Suzhou) was China's largest online and offline mooncake brand in terms of market share. Hong Kong's mooncake manufacturer, Wing Wah, founded in 1950, took up around nine percent of the online mooncake sales share in China that year.

Market share of leading mooncake brands in China in 2020, by distribution channel

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Release date

September 2021

Region

China

Survey time period

2020

Supplementary notes

The Mid-Autumn Festival is an important festival celebrated on August 15 of the lunar calendar in China, and it is a traditional custom to eat mooncakes on this day.

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