According to a 2023 survey on shopping behavior conducted by Rakuten Insight in Vietnam, approximately 29 percent of respondents stated that they intended to or had already spent between one million to three million Vietnamese dong (VND) during the holiday shopping period. On the other hand, around 16 percent of respondents said they spent less than 500 thousand VND during the holiday shopping season.
Average spending of consumers participating in holiday shopping in Vietnam as of November 2023
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (December 4, 2023). Average spending of consumers participating in holiday shopping in Vietnam as of November 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1286645/vietnam-average-spending-of-holiday-shoppers-2021/
Rakuten Insight. "Average spending of consumers participating in holiday shopping in Vietnam as of November 2023." Chart. December 4, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1286645/vietnam-average-spending-of-holiday-shoppers-2021/
Rakuten Insight. (2023). Average spending of consumers participating in holiday shopping in Vietnam as of November 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1286645/vietnam-average-spending-of-holiday-shoppers-2021/
Rakuten Insight. "Average Spending of Consumers Participating in Holiday Shopping in Vietnam as of November 2023." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1286645/vietnam-average-spending-of-holiday-shoppers-2021/
Rakuten Insight, Average spending of consumers participating in holiday shopping in Vietnam as of November 2023 Statista, https://www.statista.com/statistics/1286645/vietnam-average-spending-of-holiday-shoppers-2021/ (last visited August 25, 2024)
Average spending of consumers participating in holiday shopping in Vietnam as of November 2023 [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1286645/vietnam-average-spending-of-holiday-shoppers-2021/