According to a 2023 survey on shopping behavior conducted by Rakuten Insight in Vietnam, approximately 29 percent of respondents stated that they intended to or had already spent between one million to three million Vietnamese dong (VND) during the holiday shopping period. On the other hand, around 16 percent of respondents said they spent less than 500 thousand VND during the holiday shopping season.
Average spending of consumers participating in holiday shopping in Vietnam as of November 2023
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Rakuten Insight. (December 4, 2023). Average spending of consumers participating in holiday shopping in Vietnam as of November 2023 [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1286645/vietnam-average-spending-of-holiday-shoppers-2021/
Rakuten Insight. "Average spending of consumers participating in holiday shopping in Vietnam as of November 2023." Chart. December 4, 2023. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1286645/vietnam-average-spending-of-holiday-shoppers-2021/
Rakuten Insight. (2023). Average spending of consumers participating in holiday shopping in Vietnam as of November 2023. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1286645/vietnam-average-spending-of-holiday-shoppers-2021/
Rakuten Insight. "Average Spending of Consumers Participating in Holiday Shopping in Vietnam as of November 2023." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1286645/vietnam-average-spending-of-holiday-shoppers-2021/
Rakuten Insight, Average spending of consumers participating in holiday shopping in Vietnam as of November 2023 Statista, https://www.statista.com/statistics/1286645/vietnam-average-spending-of-holiday-shoppers-2021/ (last visited November 05, 2024)
Average spending of consumers participating in holiday shopping in Vietnam as of November 2023 [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1286645/vietnam-average-spending-of-holiday-shoppers-2021/
