According to a 2023 survey on shopping behavior conducted by Rakuten Insight in Vietnam, over 60 percent of respondents stated that they intended to or had already spent more money on holiday shopping compared to the previous year. Meanwhile, two percent of respondents stated that they did not spend at all or were not planning to spend on holiday shopping that year.
Change in holiday shopping spending compared to last year in Vietnam as of November 2023
Characteristic
Share of respondents
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (December 4, 2023). Change in holiday shopping spending compared to last year in Vietnam as of November 2023 [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1286639/vietnam-change-in-holiday-shopping-spending-from-last-year/
Rakuten Insight. "Change in holiday shopping spending compared to last year in Vietnam as of November 2023." Chart. December 4, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1286639/vietnam-change-in-holiday-shopping-spending-from-last-year/
Rakuten Insight. (2023). Change in holiday shopping spending compared to last year in Vietnam as of November 2023. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1286639/vietnam-change-in-holiday-shopping-spending-from-last-year/
Rakuten Insight. "Change in Holiday Shopping Spending Compared to Last Year in Vietnam as of November 2023." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1286639/vietnam-change-in-holiday-shopping-spending-from-last-year/
Rakuten Insight, Change in holiday shopping spending compared to last year in Vietnam as of November 2023 Statista, https://www.statista.com/statistics/1286639/vietnam-change-in-holiday-shopping-spending-from-last-year/ (last visited July 03, 2024)
Change in holiday shopping spending compared to last year in Vietnam as of November 2023 [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1286639/vietnam-change-in-holiday-shopping-spending-from-last-year/