A 2022 survey revealed that Facebook Live is the preferred live shopping platform for more than a quarter (26 percent) of U.S. adults. Instagram Live ranked second, with 18 percent of those surveyed saying they prefer this platform for this activity. TikTok Live and Amazon Live followed, each with 18 percent of respondents.
Preferred platforms to shop via livestream in the United States in 2022
To the question: "Which platform do you prefer to shop on via Livestream?"
The sources does not provide the type of survey.
Percentage points exceeding 100 percent are probably due to rounding.
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The Influencer Marketing Factory. (November 13, 2022). Preferred platforms to shop via livestream in the United States in 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1286498/most-used-live-shopping-apps-us/
The Influencer Marketing Factory. "Preferred platforms to shop via livestream in the United States in 2022." Chart. November 13, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1286498/most-used-live-shopping-apps-us/
The Influencer Marketing Factory. (2022). Preferred platforms to shop via livestream in the United States in 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1286498/most-used-live-shopping-apps-us/
The Influencer Marketing Factory. "Preferred Platforms to Shop via Livestream in The United States in 2022." Statista, Statista Inc., 13 Nov 2022, https://www.statista.com/statistics/1286498/most-used-live-shopping-apps-us/
The Influencer Marketing Factory, Preferred platforms to shop via livestream in the United States in 2022 Statista, https://www.statista.com/statistics/1286498/most-used-live-shopping-apps-us/ (last visited November 21, 2024)
Preferred platforms to shop via livestream in the United States in 2022 [Graph], The Influencer Marketing Factory, November 13, 2022. [Online]. Available: https://www.statista.com/statistics/1286498/most-used-live-shopping-apps-us/
