In 2022, when asked if they had ever purchased anything during a livestream shopping event, 47 percent of U.S. respondents aged 19 to 25 said they had. In contrast, users over 46 years old were the least likely to make purchases at live commerce events. According to projections, live commerce in the United States had a market size of approximately 17 billion U.S. dollars that year.
Share of users who had purchased something during a livestream shopping event in the United States as of 2022, by age group
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Share of users who had purchased something during a livestream shopping event in the United States as of 2022, by age group
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The Influencer Marketing Factory. (November 13, 2022). Share of users who had purchased something during a livestream shopping event in the United States as of 2022, by age group [Graph]. In Statista. Retrieved March 31, 2025, from https://www.statista.com/statistics/1286449/buyers-livestream-shopping-event-age-group-united-states/
The Influencer Marketing Factory. "Share of users who had purchased something during a livestream shopping event in the United States as of 2022, by age group." Chart. November 13, 2022. Statista. Accessed March 31, 2025. https://www.statista.com/statistics/1286449/buyers-livestream-shopping-event-age-group-united-states/
The Influencer Marketing Factory. (2022). Share of users who had purchased something during a livestream shopping event in the United States as of 2022, by age group. Statista. Statista Inc.. Accessed: March 31, 2025. https://www.statista.com/statistics/1286449/buyers-livestream-shopping-event-age-group-united-states/
The Influencer Marketing Factory. "Share of Users Who Had Purchased Something during a Livestream Shopping Event in The United States as of 2022, by Age Group." Statista, Statista Inc., 13 Nov 2022, https://www.statista.com/statistics/1286449/buyers-livestream-shopping-event-age-group-united-states/
The Influencer Marketing Factory, Share of users who had purchased something during a livestream shopping event in the United States as of 2022, by age group Statista, https://www.statista.com/statistics/1286449/buyers-livestream-shopping-event-age-group-united-states/ (last visited March 31, 2025)
Share of users who had purchased something during a livestream shopping event in the United States as of 2022, by age group [Graph], The Influencer Marketing Factory, November 13, 2022. [Online]. Available: https://www.statista.com/statistics/1286449/buyers-livestream-shopping-event-age-group-united-states/
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