Users who bought at a livestream shopping event in the U.S. 2022, by age group
live commerce in the United States had a market size of approximately 17 billion U.S. dollars that year.
In 2022, when asked if they had ever purchased anything during a livestream shopping event, 47 percent of U.S. respondents aged 19 to 25 said they had. In contrast, users over 46 years old were the least likely to make purchases at live commerce events. According to projections,