Pre-online purchase touchpoints for health & pharma products in Italy 2022

Published by Daniela Coppola, Apr 12, 2024
According to a survey carried out in Italy in 2022, almost 17 percent of Italian online shoppers looked for product information on search engines before making a purchase, while e-commerce sites were used by nearly 13 percent of respondents interested in buying this type of merchandise online. However, when it comes to health and pharmaceutical products, advice from professionals were more relevant than other online platforms, with 11 percent of answers.

Popular touchpoints preceding online purchases of health and pharmaceuticals products in Italy as of 2022

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Release date

December 2022

Region

Italy

Survey time period

September 26 to October 1, 2022

Number of respondents

1,968 respondents

Age group

18 years and older

Special properties

e-buyers

Method of interview

Online survey

Supplementary notes

The categories considered include self-medication (OTC drugs, SOP, Supplements and Medical Devices), dermatological products, medication products, food and dietary products, homeopathic products, electromedical instruments and accessories for diagnostics and orthopedics,as well as contact lenses, eyeglasses and other optical products.
The sample is representative of the national population.

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