According to a survey carried out in Italy in 2022, almost 17 percent of Italian online shoppers looked for product information on search engines before making a purchase, while e-commerce sites were used by nearly 13 percent of respondents interested in buying this type of merchandise online. However, when it comes to health and pharmaceutical products, advice from professionals were more relevant than other online platforms, with 11 percent of answers.
Popular touchpoints preceding online purchases of health and pharmaceuticals products in Italy as of 2022
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The categories considered include self-medication (OTC drugs, SOP, Supplements and Medical Devices), dermatological products, medication products, food and dietary products, homeopathic products, electromedical instruments and accessories for diagnostics and orthopedics,as well as contact lenses, eyeglasses and other optical products.
The sample is representative of the national population.
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Consorzio Netcomm. (December 1, 2022). Popular touchpoints preceding online purchases of health and pharmaceuticals products in Italy as of 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1286419/health-pharma-pre-online-purchase-touchpoints-italy/
Consorzio Netcomm. "Popular touchpoints preceding online purchases of health and pharmaceuticals products in Italy as of 2022." Chart. December 1, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1286419/health-pharma-pre-online-purchase-touchpoints-italy/
Consorzio Netcomm. (2022). Popular touchpoints preceding online purchases of health and pharmaceuticals products in Italy as of 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1286419/health-pharma-pre-online-purchase-touchpoints-italy/
Consorzio Netcomm. "Popular Touchpoints Preceding Online Purchases of Health and Pharmaceuticals Products in Italy as of 2022." Statista, Statista Inc., 1 Dec 2022, https://www.statista.com/statistics/1286419/health-pharma-pre-online-purchase-touchpoints-italy/
Consorzio Netcomm, Popular touchpoints preceding online purchases of health and pharmaceuticals products in Italy as of 2022 Statista, https://www.statista.com/statistics/1286419/health-pharma-pre-online-purchase-touchpoints-italy/ (last visited August 25, 2024)
Popular touchpoints preceding online purchases of health and pharmaceuticals products in Italy as of 2022 [Graph], Consorzio Netcomm, December 1, 2022. [Online]. Available: https://www.statista.com/statistics/1286419/health-pharma-pre-online-purchase-touchpoints-italy/