Reasons for doing holiday shopping Thailand 2023, by gender

Published by Kankanit Ciba, Dec 5, 2023
According to a survey conducted by Rakuten Insight in November 2023 in Thailand, approximately 55 percent of male respondents stated that their reason for holiday shopping was that there are lots of sales during the holiday season. Meanwhile, about 35 percent of female respondents enjoyed shopping during this time because of the atmosphere and decorations.

Main reasons to do holiday shopping in Thailand as of November 2023, by gender

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Release date

December 2023

Region

Thailand

Survey time period

November 9 to 30, 2023

Number of respondents

15,395 respondents

Age group

16 years and older

Special properties

among 11,330 female and 4,065 male respondents

Method of interview

Online survey

Supplementary notes

Original question: "What are the main reasons for you to shop during the holiday shopping period? (choose up to three answers)"

Figures have been rounded.

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