According to a survey conducted by Rakuten Insight in November 2023 in Thailand, approximately 78 percent of respondents who were between 35 to 44 years old stated that they preferred to shop both on and offline for their holiday shopping. Meanwhile, around 18 percent of participants who were 16 to 24 years old responded that they preferred doing their holiday shopping exclusively online.
Preferred channels for holiday shopping in Thailand as of November 2023, by age group
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Rakuten Insight. (December 4, 2023). Preferred channels for holiday shopping in Thailand as of November 2023, by age group [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1286396/thailand-preferred-holiday-shopping-channels-by-age/
Rakuten Insight. "Preferred channels for holiday shopping in Thailand as of November 2023, by age group." Chart. December 4, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1286396/thailand-preferred-holiday-shopping-channels-by-age/
Rakuten Insight. (2023). Preferred channels for holiday shopping in Thailand as of November 2023, by age group. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1286396/thailand-preferred-holiday-shopping-channels-by-age/
Rakuten Insight. "Preferred Channels for Holiday Shopping in Thailand as of November 2023, by Age Group." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1286396/thailand-preferred-holiday-shopping-channels-by-age/
Rakuten Insight, Preferred channels for holiday shopping in Thailand as of November 2023, by age group Statista, https://www.statista.com/statistics/1286396/thailand-preferred-holiday-shopping-channels-by-age/ (last visited October 02, 2024)
Preferred channels for holiday shopping in Thailand as of November 2023, by age group [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1286396/thailand-preferred-holiday-shopping-channels-by-age/