Holiday shopping channels preference Thailand 2023, by gender

Published by Kankanit Ciba, Dec 5, 2023
According to a survey conducted by Rakuten Insight in November 2023 in Thailand, approximately 80 percent of female respondents stated that they shopped both on and offline during the holiday shopping period. In comparison, around 20 percent of male participants responded that they preferred doing their holiday shopping exclusively online.

Preferred channels for holiday shopping in Thailand as of November 2023, by gender

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Release date

December 2023

Region

Thailand

Survey time period

November 9 to 30, 2023

Number of respondents

15,395 respondents

Age group

16 years and older

Special properties

among 11,330 female and 4,065 male respondents

Method of interview

Online survey

Supplementary notes

Original question: "Where did you shop/are you planning to shop during the holiday shopping season?"

Figures have been rounded.

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Shopping channel preference

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Spending behavior

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