According to a survey conducted by Rakuten Insight in November 2023 in Thailand, approximately 78 percent of respondents stated that they shopped both on and offline during the holiday shopping season. Comparatively, around 16 percent of respondents preferred doing their holiday shopping exclusively online.
Preferred channels for holiday shopping in Thailand as of November 2023
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Rakuten Insight. (December 4, 2023). Preferred channels for holiday shopping in Thailand as of November 2023 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1286380/thailand-preferred-holiday-shopping-channels/
Rakuten Insight. "Preferred channels for holiday shopping in Thailand as of November 2023." Chart. December 4, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1286380/thailand-preferred-holiday-shopping-channels/
Rakuten Insight. (2023). Preferred channels for holiday shopping in Thailand as of November 2023. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1286380/thailand-preferred-holiday-shopping-channels/
Rakuten Insight. "Preferred Channels for Holiday Shopping in Thailand as of November 2023." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1286380/thailand-preferred-holiday-shopping-channels/
Rakuten Insight, Preferred channels for holiday shopping in Thailand as of November 2023 Statista, https://www.statista.com/statistics/1286380/thailand-preferred-holiday-shopping-channels/ (last visited October 02, 2024)
Preferred channels for holiday shopping in Thailand as of November 2023 [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1286380/thailand-preferred-holiday-shopping-channels/