Brand loyalty in personal care and home hygiene in Japan varied significantly depending on product type as revealed in a survey conducted in January 2022. A majority of over 55 percent of respondents reported to always purchase the same brand of shampoo. In contrast, disinfectants showed a lower re-purchase rate with less than nine percent of respondents remaining with the same brand.
Brand loyalty in personal care and home hygiene product choices in Japan as of January 2022
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Planet, Inc.. (February 10, 2022). Brand loyalty in personal care and home hygiene product choices in Japan as of January 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1286367/japan-brand-loyalty-daily-necessities-by-product/
Planet, Inc.. "Brand loyalty in personal care and home hygiene product choices in Japan as of January 2022." Chart. February 10, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1286367/japan-brand-loyalty-daily-necessities-by-product/
Planet, Inc.. (2022). Brand loyalty in personal care and home hygiene product choices in Japan as of January 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1286367/japan-brand-loyalty-daily-necessities-by-product/
Planet, Inc.. "Brand Loyalty in Personal Care and Home Hygiene Product Choices in Japan as of January 2022." Statista, Statista Inc., 10 Feb 2022, https://www.statista.com/statistics/1286367/japan-brand-loyalty-daily-necessities-by-product/
Planet, Inc., Brand loyalty in personal care and home hygiene product choices in Japan as of January 2022 Statista, https://www.statista.com/statistics/1286367/japan-brand-loyalty-daily-necessities-by-product/ (last visited July 22, 2024)
Brand loyalty in personal care and home hygiene product choices in Japan as of January 2022 [Graph], Planet, Inc., February 10, 2022. [Online]. Available: https://www.statista.com/statistics/1286367/japan-brand-loyalty-daily-necessities-by-product/
