U.S. consumers were asked what claims they looked for when shopping for yogurt. As of April 2021, natural and low fat claims were the most important to consumers, accounting for 23 and 20 percent of responses respectively. Seven percent of consumers look for high protein content as their first choice.
Leading claims of dairy-based yogurt for consumers in the United States in 2021
*Results were weighted to ensure proportional results.
Original survey question: "When shopping for dairy-based yogurt, what types of claims (if any) do you seek out? Rank your top two with 1 being top priority."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IFIC, & Food Insight. (June 1, 2021). Leading claims of dairy-based yogurt for consumers in the United States in 2021 [Graph]. In Statista. Retrieved September 27, 2024, from https://www.statista.com/statistics/1286179/important-yogurt-claims-for-consumers-in-the-us/
IFIC, und Food Insight. "Leading claims of dairy-based yogurt for consumers in the United States in 2021." Chart. June 1, 2021. Statista. Accessed September 27, 2024. https://www.statista.com/statistics/1286179/important-yogurt-claims-for-consumers-in-the-us/
IFIC, Food Insight. (2021). Leading claims of dairy-based yogurt for consumers in the United States in 2021. Statista. Statista Inc.. Accessed: September 27, 2024. https://www.statista.com/statistics/1286179/important-yogurt-claims-for-consumers-in-the-us/
IFIC, and Food Insight. "Leading Claims of Dairy-based Yogurt for Consumers in The United States in 2021." Statista, Statista Inc., 1 Jun 2021, https://www.statista.com/statistics/1286179/important-yogurt-claims-for-consumers-in-the-us/
IFIC & Food Insight, Leading claims of dairy-based yogurt for consumers in the United States in 2021 Statista, https://www.statista.com/statistics/1286179/important-yogurt-claims-for-consumers-in-the-us/ (last visited September 27, 2024)
Leading claims of dairy-based yogurt for consumers in the United States in 2021 [Graph], IFIC, & Food Insight, June 1, 2021. [Online]. Available: https://www.statista.com/statistics/1286179/important-yogurt-claims-for-consumers-in-the-us/