A survey conducted in December 2023 asked U.S. adults about their main reason for being interested in lower-cost ad-supported video streaming services. The survey found that the top reason is by far cost savings, with nearly 60 percent of respondents stating this. Further 25 percent stated that they were used to ads with other TV and streaming options.
Most common reasons driving interest in lower-cost ad-supported tiers of TV/video streaming services in the United States as of December 2023
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DISQO. (February 29, 2024). Most common reasons driving interest in lower-cost ad-supported tiers of TV/video streaming services in the United States as of December 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1286154/reasons-viewers-watch-avod/
DISQO. "Most common reasons driving interest in lower-cost ad-supported tiers of TV/video streaming services in the United States as of December 2023." Chart. February 29, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1286154/reasons-viewers-watch-avod/
DISQO. (2024). Most common reasons driving interest in lower-cost ad-supported tiers of TV/video streaming services in the United States as of December 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1286154/reasons-viewers-watch-avod/
DISQO. "Most Common Reasons Driving Interest in Lower-cost Ad-supported Tiers of Tv/Video Streaming Services in The United States as of December 2023." Statista, Statista Inc., 29 Feb 2024, https://www.statista.com/statistics/1286154/reasons-viewers-watch-avod/
DISQO, Most common reasons driving interest in lower-cost ad-supported tiers of TV/video streaming services in the United States as of December 2023 Statista, https://www.statista.com/statistics/1286154/reasons-viewers-watch-avod/ (last visited December 21, 2024)
Most common reasons driving interest in lower-cost ad-supported tiers of TV/video streaming services in the United States as of December 2023 [Graph], DISQO, February 29, 2024. [Online]. Available: https://www.statista.com/statistics/1286154/reasons-viewers-watch-avod/
