Top reasons driving interest in lower-cost AVOD in the U.S. 2023

Most common reasons driving interest in lower-cost ad-supported tiers of TV/video streaming services in the United States as of December 2023

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Release date

February 2024

Region

United States

Survey time period

December 28 to 30, 2023

Number of respondents

17,788 respondents

Age group

18 years and older

Special properties

survey within DISQO member community

Supplementary notes

This question was phrased by the source as follows: "What are some reasons you would or would not opt for a lower-cost ad-supported tier?"

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Statistics on " Ad-supported video-on-demand market in the United States "

Other statistics that may interest you Ad-supported video-on-demand market in the United States

Overview

7

Content & costs

4

Advertising

6

Platforms

6

Consumer behavior

8
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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