Planned spending amount on holiday shopping Thailand 2023

Published by Kankanit Ciba, Dec 5, 2023
According to a survey conducted by Rakuten Insight in November 2023 in Thailand, approximately 31 percent of respondents stated that they spent between one thousand to three thousand Thai baht during the holiday shopping period. The most popular items among Thai consumers were apparel and footwear, consumer electronics, and cosmetics or beauty products.

Most likely amount of money spent on holiday shopping in Thailand as of November 2023

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Release date

December 2023

Region

Thailand

Survey time period

November 9 to 30, 2023

Number of respondents

15,397 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "How much did you spend/are you planning to spend during the holiday shopping period?"

One Thai baht equals 0.029 U.S. dollars and 0.026 euros as of December 2023.

Figures have been rounded.

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