In 2023, merchandise was the most commonly purchased product category among social buyers in the United States. According to a survey, 30 percent of users said these items were the most frequently bought products made and released by an influencer. Beauty followed, with nearly 19 percent of respondents.
Most purchased product categories made and released by an influencer in the United States in 2023
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The Influencer Marketing Factory. (May 8, 2023). Most purchased product categories made and released by an influencer in the United States in 2023 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1286129/most-popular-products-social-commerce-us/
The Influencer Marketing Factory. "Most purchased product categories made and released by an influencer in the United States in 2023." Chart. May 8, 2023. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1286129/most-popular-products-social-commerce-us/
The Influencer Marketing Factory. (2023). Most purchased product categories made and released by an influencer in the United States in 2023. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1286129/most-popular-products-social-commerce-us/
The Influencer Marketing Factory. "Most Purchased Product Categories Made and Released by An Influencer in The United States in 2023." Statista, Statista Inc., 8 May 2023, https://www.statista.com/statistics/1286129/most-popular-products-social-commerce-us/
The Influencer Marketing Factory, Most purchased product categories made and released by an influencer in the United States in 2023 Statista, https://www.statista.com/statistics/1286129/most-popular-products-social-commerce-us/ (last visited December 31, 2024)
Most purchased product categories made and released by an influencer in the United States in 2023 [Graph], The Influencer Marketing Factory, May 8, 2023. [Online]. Available: https://www.statista.com/statistics/1286129/most-popular-products-social-commerce-us/
