Popular items among holiday shoppers Thailand 2023, by age

Published by Kankanit Ciba, Dec 5, 2023
According to a survey conducted by Rakuten Insight in November 2023 in Thailand, approximately 71 percent of respondents who were 16 to 24 years old stated that they preferred buying apparel and footwear during the holiday shopping period. In comparison, about 40 percent of respondents who were between 25 to 34 years old preferred buying consumer electronics during the holiday season.

Most popular items when going holiday shopping in Thailand as of November 2023, by age group

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Release date

December 2023

Region

Thailand

Survey time period

November 9 to 30, 2023

Number of respondents

15,397 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "What items are you planning to buy/did you buy during the holiday shopping period?"

Figures have been rounded.

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