Popular items among holiday shoppers Thailand 2023, by gender

Published by Kankanit Ciba, Dec 5, 2023
According to a survey conducted by Rakuten Insight in November 2023 in Thailand, approximately 69 percent of female respondents stated that they bought apparel and footwear items during the holiday shopping period. In comparison, about 56 percent of male respondents preferred buying consumer electronics during the same shopping period.

Most popular items when going holiday shopping in Thailand as of November 2023, by gender

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Release date

December 2023

Region

Thailand

Survey time period

November 9 to 30, 2023

Number of respondents

15,397 respondents

Age group

16 years and older

Special properties

among 11,332 female and 4,065 male respondents

Method of interview

Online survey

Supplementary notes

Original question: "What items are you planning to buy/did you buy during the holiday shopping period?"

Figures have been rounded.

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