In 2021, more than eight in ten U.S. users participating in a survey stated they had discovered a product on social media and then purchased it directly from their mobile phones. Earlier that year, nearly two-thirds of Gen Z and Millennial mobile users reported purchasing via this device as a result of brand posts or influencers' content on social media.
Share of users who discovered a product on social media and purchased it directly on their phone in the United States in 2021
To the question: "Have you ever discovered a product on social media and purchased it directly on your phone?"
The sources does not provide the type of survey.
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The Influencer Marketing Factory. (January 5, 2022). Share of users who discovered a product on social media and purchased it directly on their phone in the United States in 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1286087/mobile-shopping-influenced-social-media-us/
The Influencer Marketing Factory. "Share of users who discovered a product on social media and purchased it directly on their phone in the United States in 2021." Chart. January 5, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1286087/mobile-shopping-influenced-social-media-us/
The Influencer Marketing Factory. (2022). Share of users who discovered a product on social media and purchased it directly on their phone in the United States in 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1286087/mobile-shopping-influenced-social-media-us/
The Influencer Marketing Factory. "Share of Users Who Discovered a Product on Social Media and Purchased It Directly on Their Phone in The United States in 2021." Statista, Statista Inc., 5 Jan 2022, https://www.statista.com/statistics/1286087/mobile-shopping-influenced-social-media-us/
The Influencer Marketing Factory, Share of users who discovered a product on social media and purchased it directly on their phone in the United States in 2021 Statista, https://www.statista.com/statistics/1286087/mobile-shopping-influenced-social-media-us/ (last visited December 22, 2024)
Share of users who discovered a product on social media and purchased it directly on their phone in the United States in 2021 [Graph], The Influencer Marketing Factory, January 5, 2022. [Online]. Available: https://www.statista.com/statistics/1286087/mobile-shopping-influenced-social-media-us/
