In 2021, more than eight in ten U.S. users participating in a survey stated they had discovered a product on social media and then purchased it directly from their mobile phones. Earlier that year, nearly two-thirds of Gen Z and Millennial mobile users reported purchasing via this device as a result of brand posts or influencers' content on social media.
Share of users who discovered a product on social media and purchased it directly on their phone in the United States in 2021
To the question: "Have you ever discovered a product on social media and purchased it directly on your phone?"
The sources does not provide the type of survey.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
The Influencer Marketing Factory. (January 5, 2022). Share of users who discovered a product on social media and purchased it directly on their phone in the United States in 2021 [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1286087/mobile-shopping-influenced-social-media-us/
The Influencer Marketing Factory. "Share of users who discovered a product on social media and purchased it directly on their phone in the United States in 2021." Chart. January 5, 2022. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1286087/mobile-shopping-influenced-social-media-us/
The Influencer Marketing Factory. (2022). Share of users who discovered a product on social media and purchased it directly on their phone in the United States in 2021. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1286087/mobile-shopping-influenced-social-media-us/
The Influencer Marketing Factory. "Share of Users Who Discovered a Product on Social Media and Purchased It Directly on Their Phone in The United States in 2021." Statista, Statista Inc., 5 Jan 2022, https://www.statista.com/statistics/1286087/mobile-shopping-influenced-social-media-us/
The Influencer Marketing Factory, Share of users who discovered a product on social media and purchased it directly on their phone in the United States in 2021 Statista, https://www.statista.com/statistics/1286087/mobile-shopping-influenced-social-media-us/ (last visited November 05, 2024)
Share of users who discovered a product on social media and purchased it directly on their phone in the United States in 2021 [Graph], The Influencer Marketing Factory, January 5, 2022. [Online]. Available: https://www.statista.com/statistics/1286087/mobile-shopping-influenced-social-media-us/
