Sustainable online shopping behavior in Austria 2021

Published by Daniela Coppola, Jan 26, 2022
In 2021, one third of consumers in Austria had the strong intention to purchase online more sustainably, and another 33 percent was likely to do the same. Among the mentioned behaviors, Austrian consumers would have favored local retailers over international online marketplaces. The figures are based on a survey conducted in Austria in 2021.

Share of consumers willing to shop more sustainably online in Austria in 2021

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Release date

October 2021

Region

Austria

Survey time period

August 5-17, 2021

Number of respondents

1,014 respondents

Age group

18-69 years

Method of interview

CATI, online interview

Supplementary notes

Survey question: "Suppose, starting now, you would decide to act significantly more sustainably. What would you most likely abstain from? 1= very likely, 5 = very unlikely."
In German: "Angenommen, Sie würden sich vornehmen, ab sofort deutlich nachhaltiger zu agieren. Worauf würden Sie am Ehesten verzichten? 1=sehr stark, 5=gar nicht".

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