According to a survey among Taiwanese consumers in the fourth quarter of 2022, an overwhelming 86 percent of respondents said they chose to buy from horizontal e-commerce platforms when participating in online sales events. In comparison, nearly 12 percent of respondents said they use social commerce platforms during shopping events. The same survey also revealed that Singles' Day is the most-participated shopping event in Taiwan.
Share of consumers participating in online sales events in Taiwan as of 2022, by type of e-commerce channels
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MIC. (December 8, 2022). Share of consumers participating in online sales events in Taiwan as of 2022, by type of e-commerce channels [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1285842/taiwan-leading-channels-for-participating-in-online-shopping-events/
MIC. "Share of consumers participating in online sales events in Taiwan as of 2022, by type of e-commerce channels." Chart. December 8, 2022. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1285842/taiwan-leading-channels-for-participating-in-online-shopping-events/
MIC. (2022). Share of consumers participating in online sales events in Taiwan as of 2022, by type of e-commerce channels. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1285842/taiwan-leading-channels-for-participating-in-online-shopping-events/
MIC. "Share of Consumers Participating in Online Sales Events in Taiwan as of 2022, by Type of E-commerce Channels." Statista, Statista Inc., 8 Dec 2022, https://www.statista.com/statistics/1285842/taiwan-leading-channels-for-participating-in-online-shopping-events/
MIC, Share of consumers participating in online sales events in Taiwan as of 2022, by type of e-commerce channels Statista, https://www.statista.com/statistics/1285842/taiwan-leading-channels-for-participating-in-online-shopping-events/ (last visited November 23, 2024)
Share of consumers participating in online sales events in Taiwan as of 2022, by type of e-commerce channels [Graph], MIC, December 8, 2022. [Online]. Available: https://www.statista.com/statistics/1285842/taiwan-leading-channels-for-participating-in-online-shopping-events/
