According to a survey among Taiwanese consumers in the fourth quarter of 2022, an overwhelming 86 percent of respondents said they chose to buy from horizontal e-commerce platforms when participating in online sales events. In comparison, nearly 12 percent of respondents said they use social commerce platforms during shopping events. The same survey also revealed that Singles' Day is the most-participated shopping event in Taiwan.
Share of consumers participating in online sales events in Taiwan as of 2022, by type of e-commerce channels
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MIC. (December 8, 2022). Share of consumers participating in online sales events in Taiwan as of 2022, by type of e-commerce channels [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1285842/taiwan-leading-channels-for-participating-in-online-shopping-events/
MIC. "Share of consumers participating in online sales events in Taiwan as of 2022, by type of e-commerce channels." Chart. December 8, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1285842/taiwan-leading-channels-for-participating-in-online-shopping-events/
MIC. (2022). Share of consumers participating in online sales events in Taiwan as of 2022, by type of e-commerce channels. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1285842/taiwan-leading-channels-for-participating-in-online-shopping-events/
MIC. "Share of Consumers Participating in Online Sales Events in Taiwan as of 2022, by Type of E-commerce Channels." Statista, Statista Inc., 8 Dec 2022, https://www.statista.com/statistics/1285842/taiwan-leading-channels-for-participating-in-online-shopping-events/
MIC, Share of consumers participating in online sales events in Taiwan as of 2022, by type of e-commerce channels Statista, https://www.statista.com/statistics/1285842/taiwan-leading-channels-for-participating-in-online-shopping-events/ (last visited July 22, 2024)
Share of consumers participating in online sales events in Taiwan as of 2022, by type of e-commerce channels [Graph], MIC, December 8, 2022. [Online]. Available: https://www.statista.com/statistics/1285842/taiwan-leading-channels-for-participating-in-online-shopping-events/