As of June 2021, nearly three quarters of TV viewers in the U.S. watched subscription video-on-demand (SVOD) services. The average viewing time amounted to over five hours per week, making it the most popular over-the-top platform type. In comparison, over half of U.S. TV viewers watched ad-supported video-on-demand (AVOD) services, with an average weekly viewing time of about half that of SVOD viewership.
Average weekly time spent watching traditional TV and over-the-top content in the United States as of June 2021, by type of service
(in hours.minutes)
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FutureToday. (September 8, 2021). Average weekly time spent watching traditional TV and over-the-top content in the United States as of June 2021, by type of service (in hours.minutes) [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1285822/time-watching-traditional-tv-over-the-top-content/
FutureToday. "Average weekly time spent watching traditional TV and over-the-top content in the United States as of June 2021, by type of service (in hours.minutes)." Chart. September 8, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1285822/time-watching-traditional-tv-over-the-top-content/
FutureToday. (2021). Average weekly time spent watching traditional TV and over-the-top content in the United States as of June 2021, by type of service (in hours.minutes). Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1285822/time-watching-traditional-tv-over-the-top-content/
FutureToday. "Average Weekly Time Spent Watching Traditional Tv and Over-the-top Content in The United States as of June 2021, by Type of Service (in Hours.Minutes)." Statista, Statista Inc., 8 Sep 2021, https://www.statista.com/statistics/1285822/time-watching-traditional-tv-over-the-top-content/
FutureToday, Average weekly time spent watching traditional TV and over-the-top content in the United States as of June 2021, by type of service (in hours.minutes) Statista, https://www.statista.com/statistics/1285822/time-watching-traditional-tv-over-the-top-content/ (last visited January 08, 2025)
Average weekly time spent watching traditional TV and over-the-top content in the United States as of June 2021, by type of service (in hours.minutes) [Graph], FutureToday, September 8, 2021. [Online]. Available: https://www.statista.com/statistics/1285822/time-watching-traditional-tv-over-the-top-content/
